Name: Tarah Frig - Top 50 and ICON Agent

Before: "I didn’t just need a better system—I needed a better way to connect. At the time, I was in a marriage where I didn’t feel seen, and that experience shaped everything. I realized what most people really want—clients, agents, humans—is to feel witnessed, heard, and valued. So I built my business around that. No cold chasing, no gimmicks—just trust, integrity, and deep connection that turns leads into lifelong clients."

After: "I quickly became the top agent in my small-town brokerage back in 2020—and I’ve scaled every year since. In 2023, I ranked as the #1 Agent at Houseful in Canada for online lead conversion—not because I bought better leads, but because I built better conversations. By mastering trust-based sales, I consistently closed deals without chasing. That momentum helped me break into the Top 50 agents at eXp Canada, with weekly closings driven by referrals, repeat clients, and integrity-first systems. In February 2025, our team was recognized as a Top 10 team in all of Alberta—proof that when you lead with trust, results follow."